Brand

Name, mark, and colour

Product name: Live Hospitality POS. Company: Plain Sense Consulting. Use the SVG mark in print and on screen.

Live Hospitality POS

Name

Live Hospitality POS

Write the full name in titles and first mention. After that, Live Hospitality POS or Live is fine. Do not add Plain Sense to the product name.

Lockup: mark plus the product name. Short descriptor: Point of sale for bars and restaurants.

Writing

Clear and specific.

Use venue language where it is the usual word: table, cheque, till, park, roster. Keep sentences short.

Colour

Ink
#141816

Cream
#F6F1E8

Sage
#6F8F7C

Brass
#C4A574

Ticket
#EFE8D8

Sage is the active state in the app. Brass is for emphasis. Ink is for type on cream.

Display — Fraunces

Live Hospitality POS

Weight 500. Headlines only.

UI — Outfit

Park cheque · Close till · Seat 12

IBM Plex Mono for ticket numbers and session IDs.

Use mark.svg and wordmark.svg for production. The photograph is reference only.